AI search & AEO
What AI search sees on your website, by default.
When someone asks ChatGPT, Perplexity, or Google about a business like yours, the answer draws on what their systems can find and parse, including files most owners never see. On an AgentBuild site, every one of them is generated by default and regenerated on every change, whether or not anyone remembers to ask.
The layer humans never look at.
Your customers see the homepage. The systems that decide whether you get found also read a layer underneath it. None of these guarantee placement anywhere; together they decide how easy you are to find, parse, and quote.
Structured data (schema.org)
Machine-readable facts about your business: name, address, hours, services, FAQs. It's what makes pages eligible for Google's rich results, and it gives AI retrievers stated facts to draw on rather than prose alone.
Sitemap
The list of every page you want found. It tells the crawlers that feed search engines and AI models what exists, so discovery doesn't depend on every page being well linked.
robots.txt
The standing instructions for crawlers: what to read, what to skip. A deliberate one states your intent instead of leaving it to each crawler's defaults.
Open Graph metadata
The title, description, and image that appear when your site is shared in a chat, a text, or a feed. It shapes the first impression in every conversation your customers have about you.
Clean, fast HTML
Static pages that load in under a second and parse without a headless browser. Fast, semantic pages are easier for every reader you care about: humans, Google, and AI assistants citing sources.
Freshness
Engines notice when a site's stated facts and its pages disagree, or when nothing has changed in a year. A site whose artifacts update with the business reads as alive.
The part that actually differs
Defaults beat prompts.
Any capable AI can produce these artifacts once asked. What lasts is whether they exist without being asked, and whether they update on their own the next time the site changes. An artifact that exists because someone asked once starts drifting the moment nobody asks again.
| Stage | Generated by default (AgentBuild) | Produced by prompt |
|---|---|---|
| First build | Structured data, sitemap, robots, and social metadata ship with the first deploy. Nobody has to know to ask. | The page looks finished. The machine-readable layer exists only if someone thought to request it. |
| Every update | Change your hours in one sentence and the build regenerates the HTML, the structured data, the sitemap, and the metadata together. They cannot drift apart. | The visible page changes. Whether the machine-readable layer changed with it depends on what the prompt happened to cover. |
| A year in | Hundreds of updates later, the artifacts still match the site, because they are outputs of the same build, not separate chores. | Every artifact is only as current as the last time someone remembered it existed. |
| Who carries it | The platform. It is not on your list, or your AI's. | You, or an AI that has to be re-asked. Memory is the maintenance plan. |
This is a claim about workflows, not about any one tool. Sites assembled by prompting an AI, whichever AI, put a human or an agent’s memory in charge of the machine-readable layer. Sites built by a pipeline make that layer an output of every build.
Change the menu. Everything downstream changes with it.
When you tell your AI “take the soft-shell crab off, it’s done for the season,” AgentBuild doesn’t just edit a page. The build regenerates the HTML, the structured data that states your menu as facts, the sitemap, and the page metadata. One sentence in, a coherent site out. Nothing for you to remember, and nothing for your AI to remember either.
You: "Take the soft-shell crab off the menu, season's over." AgentBuild rebuild: ✓ menu page HTML rebuilt ✓ schema.org Menu data rebuilt ✓ sitemap regenerated ✓ page metadata regenerated Preview ready for your approval.
Common questions.
- Does my website show up when people ask AI about my business?
- Only if the AI can find and parse it. AI assistants answer from search indexes and from pages they can read cleanly. A site with structured data, a sitemap, fast semantic HTML, and accurate metadata gives them something to find, parse, and cite. A site without that layer gives them much less to work with.
- What is AEO?
- Answer Engine Optimization: making your site legible to the systems that answer questions directly, like ChatGPT, Perplexity, and Google's AI results. In practice it overlaps almost entirely with solid technical SEO: crawlable pages, fast semantic HTML, accurate metadata, and explicit machine-readable facts. There is no separate trick, and nobody can promise a citation. What you can control is whether your site is easy to find, parse, and quote.
- Can't I just ask my AI to add SEO to my site?
- Yes, and it will usually do a decent job, once. That is exactly the problem this page is about. An artifact that exists because someone asked for it once goes stale the moment nobody asks again. Defaults are different: on AgentBuild the structured data, sitemap, robots, and metadata are outputs of every build, so they update every time your content does, without anyone remembering.
- What does AgentBuild generate by default?
- Schema.org structured data (LocalBusiness, Service, FAQ, and more, tuned per business type), a sitemap, robots.txt, Open Graph and Twitter metadata, and static HTML that scores near-perfect on Core Web Vitals. All of it is regenerated on every content change. Your AI can also inspect and adjust the structured data if you ask it to.
- Does this replace Google SEO?
- No, it is the same foundation. The artifacts Google has read for years are the ones AI retrievers lean on now. Getting them right by default serves both, and the local markup (address, hours, services) hands Google the exact facts it reads for local results either way.
Findable by default.
A real business web presence, operated by whichever AI you choose, and legible to all of them.
Join the private beta